Planet Money
The Gecko Effect
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:38
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Sinopse
Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here
