Business Of Architecture Podcast

ArchitectCEO Daily Update: today's parable is - Milk on the Back Wall. As my wife and I were driving home today from the gym at 6 am I realized that we're out of bananas at home for my daily smoothie. Oh no! Red light emergency! ;) So we dropped by our local grocery store to pick up bananas - and some milk. There I was - armed with my mission: get milk and bananas. Simple enough right? The bananas were easy to find. I asked an associate where I could find the milk. He pointed to the far back corner of the store. I confirmed, "The far back corner?" "Yep," he responded. I went there and found myself in the meat section. "Hmm ... I think I'll pick up some pork chops." Finally, after running back to the front of the store and asking another associate where to find the milk, I found that creamy white goodness in the middle of the back wall of the store. I got back to my car and told my waiting wife about my trouble finding the milk. She replied: "On the back wall right? That's where it usually is." She reminded me