Business Of Architecture Podcast

How to win more of the RIGHT architecture projects: the ArchitectCEO Daily Update. I live in California's Great Central Valley – a huge agricultural region that runs the entire length of California. The farmers around here produce billions of dollars of produce every year. As I was driving around recently, I looked over the endless orchards and thought about the difference between farming and hunting as it relates to business development for architects. A farmer prepares the ground, plants the seed and gives that seed what it needs to grow and produce fruit. After a time, the farmer harvests the produce of that effort. The hunter on the other hand has a tougher job. The hunter travels to a location where the target game is found and must find the prey. Waiting for word-of-mouth is like farming. After doing good work over time, past clients refer you. This process is slow but steady, and these referrals usually turn out to be good clients. However, there are scenarios where simply waiting for word-of-mouth (fa