Business Of Architecture Podcast

Yesterday I spoke with the partners of a design-focused architecture firm that does commercial, hospitality and residential projects. They reached out to me because their fees are very competitive, but they sometimes get undercut by 40% or more. Many times the clients come back to them with their tail between their legs after these projects go off track – but not always. This is frustrating for these firm owners who feel like they're doing everything right, but still struggling. Let's face it – both you and I know if a client pays 40% less they aren't getting the same level of professional service. It's like getting heart surgery – would you go to the cheapest surgeon? “Excuse me doctor, that seems a bit on the high side. Is there any way you can bring that fee down? There's a doctor operating behind a local bar, and he charges a fraction of that.” “Perhaps there are less expensive sutures? Is all of this equipment really necessary? My brother-in-law says this should cost much less.” “What if we do this at my