Business Of Architecture Podcast

Today's interview is a behind-the-scenes conversation with a firm owner graduate of the Architecture Firm Freedom Formula program I run with Scott Beebe. Scott and I started the Freedom Formula program several years ago because I heard from so many small firm owners that they were overwhelmed with the day-to-day of running the practice and they wanted to get freedom back into their life again. In the program, Scott and I work with firm owners to implement systems and frameworks so they can free up their time and lay the foundation for an impactful and profitable practice. In this conversation, I speak with Jefferson Schierbeek, an architect who has run a successful practice in Southern California with his partner Susan Addison for over 25 years. He's no newcomer to business either. In the past, he founded and ran a CAD outsourcing service with a partner, a business which still operates to this day. In this episode, we have a candid conversation about why Jefferson joined the program and what he wanted to get