Business Of Architecture Podcast

Welcome back to another value-packed episode of the Business of Architecture Show! Today is the second part of my interview with author, speaker and sales consultatnt John Livesay. John Livesay is a top sales expert and funding strategist. He hosts the Successful Pitch Podcast with investors from around the world and he is the author of the book The Successful Pitch: Conversations on Going From Invisible to Investable. In today's episode, you'll discover the 5 Steps to Successful Sales in Architecture. You'll discover: The key selling skill anyone can master An effective alternative to the "hard-close" sell An easy way to make the dreaded cold-call How to use storytelling to weed out clients who aren't a fit