Alliance Aces

Establishing and maintaining enduring partnerships is a task that undeniably transcends the capabilities of one individual. Yet, within their responsibility lies the capacity to be an effective leader—guiding the team in unison and ensuring a shared direction. This involves skillfully overseeing the team through consistent delegation, strategic prioritization, and fostering open communication.In this episode, Katie Landaal, SVP, Global Alliances and Ecosystem at ZoomInfo, delves deep into the company’s partner categories —technology, solutions and sales— highlighting the importance of clear messaging and co-selling in driving successful partner relationships, all steered by thoughtful leadership.We also discuss: How ZoomInfo’s partner strategy has evolved over the last 18 monthsThe importance of integrating a partner ecosystem as main pillars in businessesWhy GenAI could play a pivotal role in improving co-selling processesHere are some additional episodes featuring other ecosystem leaders that might interes