Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing. He also advises against relying solely on giveaways and highlights the value of organic growth. Chapters 00:00 Introduction and Overview 03:14 Discussion on Marketing Strategy 08:36 Review of Online Ordering Platforms 09:09 Importance of Email Marketing 10:15 Increasing Sales and Revenue Goals 12:28 Website and Social Media Presence 14:12 Effectiveness of Giveaways and Influencer Marketing 16:35 Importance of Consistent Posting on Instagram and TikTok 19:26T he Costanza Method and Building Brand Awareness 23:24 Avoiding Paid Followers and Outsourcing Marketing 29:30 Bruce Irving's Background and Experience 32:14