Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

This week I talk to Katie Leamon, who turned her love of paper and pattern into her eponymous family-run stationery studio. Her notebooks have been a daily companion to me for many years, so it was really fun to chat with her about her designs, her process and the realities behind running a product-lead business with the family on board!Things we talk about:* Building from a home studio to printing and selling at scale* Designing products based on creative instinct* The rise of independent stationery makers and designers online* Selling wholesale vs. direct* Family business, and drawing the the lines between work and home life.* Taking time for creativity outside of work* Growing a team, and when to let things go* Katie’s new experiments in creating ceramic range * Launch strategies and learning from mistakes* Trusting your brand identity and staying authenticLinks we mentioned:* My Substack Soiree class* Katie’s online store, Katie Leamon * Katie’s new ceramic range (I LOVE THIS CUP!)Listened and loved it? L