Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

Things We Talk About In This Episode:Recognising the power of what’s possible when people come together with a common goalThe value of creating your own, distraction-free destination for group learning and supportEmpowering creators to place higher value on the important business, community and content they are making - rather than being driven solely by the pursuit of money and influenceThe importance of community, particularly when we are forging new paths (or making things up as we go along). Gina says, “the single best place to make things up as you go along is in a small, trusted community of people who are there on the same journey”The important difference between “community” as opposed to audience, following or marketplaceThe great value of having diversity within a likeminded group is in the different and interesting ways that community members apply the common conceptsThe “fluff paradox” (the theory that content that is easy to judge - such as kittens or outrage - rises to the surface)How content and