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"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life."" Key Moments 05:46 Authors need to effectively market and self-promote. 09:21 Tailor stories to engage audiences. 14:33 Engage with story before presenting data. 23:19 When writiers contemplate ghostwriting. 24:45 Revising form led to easier book writing. 30:07 Identifying target audience. 30:45 Be able to answer the questionm, "why are you the person to write the book?" 34:25 Modular structure and editing process for accuracy. 36:59 Grateful for listening to Morgan James Radio. Connect with Alice Visit Alice’s Website Order the book Tell Your Story Resources https://www.morgan-james-publishing.com/state-of-publishing/ Morgan James Publishing website Twitter.com/morganjamespub Linkedin.com/company/morgan-james-publishing/ Facebook.com/morganjames Tell Your Story Alice Fairfax joins for a conversation on the importance of t