Conception To Consumption

From corporate finance to frozen dessert innovator, this episode explores the journey of Nicole Cardone, co-founder of Fruitful Brands, including Sorbabes and Fudgy Pop. Nicole shares her knowledge of entrepreneurship, sparked by a serendipitous encounter with overripe peaches at a farmers market. With a blend of adventurous spirit and business acumen, she and her co-founder, Chef Deborah Gorman, embarked on a mission to take on the frozen dessert category. Discover the highs and lows of building a brand from scratch, from selling hand-packed mason jars at local markets to navigating a strategic partnership with a global ice cream manufacturer. Nicole candidly discusses the challenges of scaling a business while maintaining independence, including the pivotal decision to part ways with their corporate partner and weather the storm of COVID-19 disruptions. In this interview-style podcast with Gary Nowacki, learn how Sorbabes bounced back from adversity, leveraging their experience to launch new brands and expa