Joanna Sherrow

In this episode of the Self-Taught Designer Podcast, we had the pleasure of hosting Lauren Jefferson, co-founder and CEO of FocusCopy, as she shared her wealth of expertise in transforming ordinary words into compelling brand messaging. Lauren Jefferson is the co-founder and CEO of FocusCopy. FocusCopy caffeinates your brand messaging, energizing your target audience to take action. Lauren, a former digital marketer turned copywriter, understands what it takes to convert a stranger and turn them into a raving fan using copy. Beyond leading FocusCopy, she is a personal mentor and an active alumni of the Wolff Center for Entrepreneurship at the University of Houston.    Lauren guides us through the intricate world of copywriting, offering strategic approaches to crafting impactful marketing copies. Together, we delved into the fundamentals, decoding the intricacies and addressing common pitfalls, all while highlighting the crucial need for a robust branding foundation.    Throughout the episode, Lauren opened t