Shiny New Object

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside.  Find out why international assignments have enriched Grant's understanding of consumers and the benefits of learning another language to be a better marketer, too.