Franchise Today

This week Alia Alston, founder of Icebox Cryotherapy Studios, shares her personal journey and business insights on Franchise Today. A car accident and childbirth complications led her to discover the pain-relieving benefits of cryotherapy, prompting her to open the first retail cryotherapy studio in the United States. Despite her lack of experience in owning a retail store, her background in product development, retail marketing, and real estate, coupled with her entrepreneurial spirit, drove her to pursue this venture. Fast forward the tape and her wildly successful first studio in ATL, has beocme the first of 20, as she is successfully franchising the brand and changing lives for both clients and franchisees, as the business successfully scales.  .  .   . Initially targeting professional athletes in Atlanta, Icebox quickly attracted a broader clientele seeking natural anti-inflammatory solutions and chronic pain relief. Alia’s vision for Icebox was to create a scalable and simple model for services that c