Integrate & Ignite Podcast

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:45 The predictable pipeline process (5 components).07:13 Brands fail without vital research for success.11:08 CEO and team input critical for branding quality.16:06 Outsourced CMO fails to focus on outcome.18:55 Messaging pillars are key for company's value prop.20:22 Research tool evaluates point of parity/differentiation.24:43 Brand strategy based on first principles, emotion sells.26:56 Thought leadership examples and failure points in brand strategy.32:00 Building brand stra