In China With Michelle Zou

In our last episode, I shared my interview by ChinaBiz Connect about trade shows in China. As I pointed out, one of the first steps in doing business in China is establishing relationships with potential partners and customers, and attending trade shows can help foreign companies leverage the venue to attract a crowd and to have many conversations in a short period of time. I talked about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provided recommendations for choosing the right shows and getting expert advice. In this episode I will share the 2nd part of the interview, focusing on tips to attend trade shows in China, such as what you should do before, during and after a trade show to take full advantage of it. An example is the China International Technology Fair (csitf.com) in Shanghai. Understanding the uniqueness in Chinese culture and people will help you have a great experience and outcomes at trade shows in China.