In China With Michelle Zou

Since 1980s, companies took advantages of China’s low cost labor, land and materials to compete in the market. However, today labor and land cost is no longer competitive in China, and Chinese companies are looking for new ways to improve efficiency and stay competitive. In the meantime, many US companies have developed advanced solutions and have been leading the industry with continuous R&D. Experts like Michael Rawding are serving as the bridge to help the needs find solutions. Rawding, a former executive from Microsoft who served as the President of Microsoft Greater China, Japan and Asia, now advises US companies on both entering and optimizing their operations in Asia and supports Chinese and Japanese organizations in finding US technology partnerships and enhancing their US market knowledge and execution capability. He will share with us what opportunities he has seen for advanced enterprise solutions in China.