Go Hard

Álvaro González Alorda is co-founder and managing partner of emergap, a consulting firm specialised in transformation. He has collaborated with more than 100 companies in 25 countries. He is a professor at ISEM Fashion Business School, an associate professor at Instituto de Empresa, an educator at FT | IE Corporate Learning Alliance and a visiting professor at INALDE, ESE and IEEM, among other business schools. He studied at the University of Navarra and at IESE Business School, and completed a period of research at Harvard Business School. He is the author of the books Los próximos 30 años (Alienta, 2010) and The Talking Manager (Alienta 2011).