The Freelancers' Show

Panel: Reuven LernerJonathan Stark In this episode of the Freelancers’ Show, the panelists discuss pricing. They really emphasize the fact that you need to think about the scope last when making a sale. You should be focused on the desired future outcome and the intensity of the problem at hand before you think about the scope. They discuss this concept and give many other tips on things you should be thinking about and saying when pitching a project proposal to clients. In particular, we dive pretty deep on: What is scope?Coming at a project from a value basisDon’t think about the scope in a sales meetingFocus on the business goals at firstWhat is going to make their business better?Why do they need your services?Get a picture of their long-term goalsAsking these questions differentiates youHumanizing the conversationThe importance of having the “why” conversationAlways give three options in a project proposalSet prices and then define your scopeShow them that what you are planning on doing will help th