The Freelancers' Show

Panel: Jonathan Stark  Philip Morgan In this episode of the Freelancers’ Show, Jonathan and Philip discuss why it’s important to position your business so that you can generate more leads. They define both positioning and lead generation and give examples as to how you can use these two concepts to your advantage in your business. This is a great episode for freelancers who want to understand the importance behind directing your business towards a certain type of client in order to get more leads, and grow your business in the long run because of it.  In particular, we dive pretty deep on:  Defining positioningWhy it’s important to specialize IntentionalityDefining lead generationDifferent ways to generate leadsHow qualified is a lead?Difference between a lead and a prospectDone for you servicesHow do you get into more sales conversations with leads?You must decide: who are you trying to reach?Hitting your target marketAnd much, much more!      Links: LinodeFreshBooksLootCrate Picks: Philip Value-Ba