The Freelancers' Show

Panel: Phillip Morgan Reuven Lerner In this episode of the Freelancer’s Show, Reuven and Phillip discuss designing a product ladder. The panel discusses the importance of offering a suite of products with a defined path from low tier to a high tier value.  Furthermore,  services and or a blend of products and services is also apart of the tier offerings. Phillip and Reuven talk about specific strategies for how product ladders are implemented. Perhaps a freemium product that entices one into the bigger valued product. This is a great episode for freelancers to understand how to formulate a product line for your freelancing business. In particular, we dive pretty deep on:  Offering lower and higher tier productsA blend of service and productsThe Brain AuditComparison of Apple products and purchases to top tier productsBuying into Apple products with  iTunes on WindowsFunctions of a product ladderWhat is your product ladder?Advance, Intermediate, and Basic UsersIncreasing expertiseBasic level product to c