The Freelancers' Show

Panel: Jonathan S. Kai Davis Phillip M. In this episode of the Freelancer’s Show the panel does a Q&A show about positioning. The Freelancers answer questions from students and readers for the discussion topic of the episode. The discussion goes focus positioning, marketing yourself, marketing your business, confidence, value proposition, the difference between specialization and positioning, and many more aspects of positioning. In particular, we dive pretty deep on: Laser Focus positioning statement and marketing yourselfBeing clear about who you serveReaching goal with the help of employees50% of the business is marketingSpreading yourself thin across the companyHom page problemCredit unionWaffling and leaving behind confidenceConfidence is the key elementTarget marketsWorking outside of your focus - will is dilute your credibilitySpecifically focusing your energyThe difference between positioning and specializationSpecialization  - Target MarketPositioning - Pricing, Premium optionsSpecialize on