The Freelancers' Show

FS 259: Anthony English on Making a Radical Change in Positioning  On this episode of the Freelancers’ Show panelists Jonathon Stark, Curtis McHale, Philip Morgan, and Reuven Lerner talk to special guest Anthony English. Anthony discusses making a radical change in positioning. Tune in to learn more about this topic!  [00:02:30] Introduction to Anthony Anthony has an IT background working with mid-range systems. He has recently been transitioning into being a business coach. [00:03:31] Who do you work with and what kind of advice do you give them? Anthony works with people who are service professionals and highly technical but not necessarily in IT. They all share similar characteristics. They feel like they can’t sale, hate networking, and do not know how to translate their skills to clients. The first advice he gives professionals is to stop talking about their technical skills to clients because it only takes seconds to prove to the client that they are expert in their field. The questions they sho