The Freelancers' Show

FS 258: Positioning, Outcomes, and States of Market Awareness Panelists Philip Morgan, Jonathan Stark, and Reuven Lerner lead the discussion this week. They discuss Positioning, Outcomes, and States of Market Awareness. Tune in to learn more about these three topics! What does this mean? Jonathan explains the specifics of positioning outcomes by reading from an email he recently received. He talks about pitching to the wrong audience and using activities as key points instead of outcomes of the services offered. He uses the analogy of a website that sells drills and the headline. He points out that the headline on the website should not say, "So you need a drill?" Instead it should say, "So you need to hang a picture?" Sometimes buyers don't understand what outcomes a tool or service can provide and they are often looking for the outcomes. If they do not understand the tool, it's impossible for them to connect the availability of the tool to the outcome they are looking for. In some cases talking about the