The Freelancers' Show

FS 257 Reuven’s Launch On this episode of the Freelancers’ Show, Reuven Lerner discusses product launching. He is speaking on the topic just twelve hours before the launch of his newest product. Tune in to hear him speak on his history with products and hear his tips on getting ready to launch products. [00:2:29] Background Reuven has been trying to sell products online for years, meeting only medium success. The first product he tried to sell was an online course, which was a live Python course. A friend told him it would be tough to sell to people that he had never sold to before. This was an introduction to an idea called a product ladder. This is the idea that people who are happy with cheaper products will then move on to buy more expensive products: first need to build products up. Reuven wrote an e-book titled Practice Makes Python because his students asked questions about what to do after his course was over. It sold a fair amount of copies. He then wrote another book called Practice Makes Regex