The Freelancers' Show

Getting Started in a New Niche Philip Morgan and Rueven Lerner lead this week's podcast. They discuss Getting Started in a New Niche. Listen to learn more! The problem, who does it affect, why should we worry about it? The problem: You can have a focus, validate that it is good, be excited about it, and still feel held back by not having proof that you are a low-risk choice because you have never done work in that area of focus. So the problem is how do you change your focus; how do you start something new if you have no proven track record? The who: Everybody at some point in their career; everybody who is trying to make a change in their business. How to tackle this from a marketing perspective There are three options that are proposed if a company wants to see your work. Compromise Alan Weiss says that if someone raises an objection when you are speaking with him or her in a sales conversation, it means they are interested. People only raise objections if they are interested in what you are saying;