The Freelancers' Show

Introduction How to differentiate yourself from the crowdWhen you’re not the cheapest optionFungibility 6:00: It has to matter to your client. Different differentiations for each client 8:50: Marketing and customizing your proposal Figure out who your competitors areNiche down on a specialty or target market 15:40: What are you offering that others aren’t? TrainingTangible and intangible benefits 20:20: Developing a compelling value proposition Eight ways to add more value 22:00 Back it up with proof Credibility is criticalIllusory superiority bias 27:00: Six categories of differentiatorsPredictable costRisk mitigationConcierge serviceVertical specializationUrgent serviceShared worldview 32:15: Commoditization Be choosyBe passionateUse trial and error 42:15: Freelancing vs consulting Different mindsetsWork your way upLet your differentiation develop over time Picks: Save to Google Drive (Philip) Scanbot (Philip) Google Keep (Jonathan) Expensiveproblem.com/18 (Jonathan) Thanksgiving (Jona