The Freelancers' Show

1:00 Topic Introduction: Podcasting for Freelancers All panelists have a podcast 2:00 Why start a podcast? Building trustGetting to know youPortability 6:30 Benefits over video Less to get in the way of the messageSimpler to put togetherDefining the purposeDifferent type of call to action 15:15: Getting listeners to return to the podcast PicksMarketing, display advertising, brand advertisingPodcast Motor 22:45: Podcasting as a self-referral Podcasting to peers vs. to clients100 Most Trusted People in America (Reader’s Digest) 26:20: What to talk about Define your audienceSpecific questions to askExperimentPick something you’re excited about 39:00: What if podcasting for your peers is not working? MonetizingOutreach 46:30: Making your content interesting FormatPersonality and preferencesMake sure you’re having funPick a focusMaking the execution the product Picks: Ditching Hourly podcast (Jonathan) Todd Tresidder on Double Your Freelancing (Jonathan) Stripped, Macy Gray (Philip) The Online