Morgan James Radio - Book Publishing | Writing | Book Marketing | Authors

"As an author, especially in a topical nonfiction or the crossover in the parable like we do, have to think of your book as your business card. This is what's going to get you credibility. It's gonna get you notice, get you to be able to launch into that career." Bob Burg and Jeff West came together to coauthor a compelling business parable, "Streetwise to Saleswise: Becoming Objection Proof and Beat the Sales Blues." During our conversation, Jeff and Bob share how they incorporate their experiences and expertise into a unique story.  They share the story behind their collaboration and their approach to writing a business parable. This episode highlights the importance of finding the right path as an author and how teaming up with the right partner can lead to incredible outcomes. The power of storytelling is undeniable. Personal anecdotes of overcoming challenges, shaping business narratives, and building resilience have the potential to uplift and inspire fellow entrepreneurs. Writing a book is another way