By All Means

Laura Roos started Minny & Paul as a way to take the hunt out of discovering high-quality, locally made goods. She launched in 2016 with a selection of themed gift boxes that she thought would be popular with bridal parties or for housewarmings. But very quickly, businesses started requesting large orders of boxes for clients or staff. Today, 80% of Minny & Paul’s business is B2B and the company has gone beyond Minnesota to spotlight makers nationwide and offer curated gift boxes as well as ready-to-order options. The creative side drew her in, but Roos talks about the logistics and leadership that have made Minny & Paul a success. A request for a customized Minny & Paul box filled with CBD products inspired Roos’ next startup, the new Mary & Jane, which sells microdose cannabis products. “I love a challenge,” Roos says. “I think the most important thing to keep in mind as you're building any business is problems are going to come up all the time and it's really just about how you react to them and you