Recode Decode, Hosted By Kara Swisher

We’ve got another interview from the Code Conference today. My friend and co-host, CNBC’s Julia Boorstin, and I had a chance to talk with Rivian CEO RJ Scaringe. Rivian is a newer company — RJ started it in 2009, and it took more than 10 years to start shipping cars to consumers. But its first vehicle, the R1T pickup, made a big splash when it arrived in 2021, and the company has more back orders for both the R1T and its second vehicle, the R1S SUV, than it can handle. For now. We asked RJ about that production ramp and whether Rivian can meet demand, and whether it’s just early adopters buying EVs or if they’ve finally gone mainstream. The conversation also touched on Rivian’s deal with Amazon and the auto industry’s push toward subscription features. And, of course, I had to ask Scaringe about the Cybertruck. How could I resist?! Links:  BMW starts selling heated seat subscriptions for $18 a month BMW drops plan to charge a monthly fee for heated seats U.A.W. expands strikes at automakers: Here’s what