Master Leadership

Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, where she works with B2B companies to productize their services. As part of this work, she advises executives on how to transform their cultures and processes to allow product innovation to flourish. She is the author of the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products as well as the book Fearless: How to Transform a Services Culture and Successfully Productize.Eisha has more than 25 years of experience launching new data and information service businesses and leading global teams of professionals. Previously, Eisha held senior product leadership positions both with E.W. Scripps, the diversified media company, and with CEB (now Gartner), the pioneer in productizing management consulting services.During her career, Eisha has spoken at more than 100 leadership development and executive education sessions around the globe. She has also been cited in numerous publications including The Financia