Culturelab With Aga Bajer

Have you ever wondered what it would take to tackle some of humanity's most urgent challenges such as climate change, social inequality, armed conflicts or economic disparity? If you have, you’re not alone. But not all of us think that THE institution with the highest capacity to create positive change in the world is business. My guest today, Carolyn Butler Madden envisions a world where business is not just about financial gain, but a powerful force for good, with the potential to drive profit through purpose. Her life's work has been to empower leaders to unlock the full potential of their organizations by embedding a meaningful purpose into the fabric of their business and brand strategies. With her book, "For Love and Money" earning the title of best Social Responsibility book in the Australian Business Book of the Year Awards, Carolyn’s literary contributions have already paved the way for many businesses seeking a purpose-driven future. In this conversation, Carolyn shares fresh insights into how purpo