Wagner Live

What makes great client service? Honing the craft of serving clients well is about keeping things basic to clients' needs and building sustainable partnerships with them. In this episode of Wagner Live, we have Robert Solomon, the author of the classic guide, The Art of Client Service, and the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients. Robert also runs Solomon Strategic, a firm he founded to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.Listen in to learn the power of having a creative brief as an advertising agency, collaborating with your team, and partnering with your clients. You will also hear about the philosophy of treating customers like clients that advertising agencies can learn from the restaurant business. What You’ll Discover:[4:22] Robert talks about his career background and the purpose behind writing his book.[9:30] Amazon’s growth-focused strategy that