Wagner Live

Have you thought of how technology is impacting the banking industry? Community banks are fast catching up to fulfill the digital needs of sophisticated banking customers. In this episode of Wagner Live, we are joined by Fernando Pena, Principal Analyst at Forrester and former SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 years of experience in the banking, insurance, and investment industries. He focuses on monetizing and increasing growth within digital channels, deploying innovative marketing technology platforms, and improving the digital user experience. Listen in to learn why physical banks won’t go out of fashion even with the evolution of digital services. You will also learn about Walmart’s diversification strategy, its implication of it, and its competitive advantage against Amazon.What You’ll Discover: [3:13] He describes Seacoast bank as a community bank that behaves and has the same capabilities as a national bank. [7:27] The essence of a physical bank branch, even a