Middle Management Movement By Michelle Pascoe

Welcome to this exciting episode of our podcast where we delve into the vibrant world of Sydney's specialty coffee and hospitality scene with Alex Williams, a seasoned entrepreneur and co-founder of three renowned retail brands: The Commune Project, Dachshund Coffee, and Anvil Coffee Co. With over fourteen years of experience, Alex recounts his entrepreneurial journey, starting with the launch of Anvil Coffee Co on Kirribilli Wharf in 2013, which quickly gained recognition for its inspiring location and exceptional service. He discusses the philosophy and values that drive his brands, focusing on sustainability, inclusivity, and high-quality products that resonate deeply with his community. In this engaging conversation, Alex reveals five key strategies for enhancing customer interactions, transforming everyday transactions into meaningful relationships. These insights are a testament to the foundational belief of Dachshund Coffee—that relationships, not mere transactions, are essential in connecting with oth