Founders

#262 Herbie Cohen (World's Greatest Negotiator)

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What I learned from reading The Adventures of Herbie Cohen: World's Greatest Negotiator by Rich Cohen.----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----[1:20] The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen (Founders #255)[2:42] You Can Negotiate Anything: How to Get What You Want by Herb Cohen.[3:57] Even our heroes falter.[6:01] Once you see your life as a game, and the things you strive for as no more than pieces in that game, you'll become a much more effective player.[7:20] He was proving what would become a lifelong principle: Most people are schmucks and will obey any type of authority.[7:34] Power is based on perception; if you think you got it, you got it, even if you don't got it.[7:54] Nolan Bushnell to a young Steve Jobs: “I taught him that if you act like you can do something, then it will work. I told him, ‘Pretend to be completely in control and people will assume that you are.”  from Steve Jobs: The Exclusive Biogr