Founders

What I learned from reading In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman.----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----[2:03] This is an absorbing case study on how a family business came to be at the center of its own cheerful cult.[2:42] Aliens, Jedi, & Cults: A Mental Model for Potential[5:05] Stripe gave me a mental model for potential. An alien founder assembles a group of Jedi to start a cult and go on a mission together.[5:28] The developers raving about Stripe formed the cult.[6:37] If you are searching for a project with potential, watch out for the alien founder, Jedi team, and cult following of people on a messianic mission.[7:58] A few years ago I started notice that people were getting Tesla tattoos. It is very hard to ever short something where people are tattooing the brand on their body.   — Josh Wolfe[8:38] Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys