Founders

#82 David Ogilvy (Ogilvy on Advertising)

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Sinopse

What I learned from reading Ogilvy on Advertising by David Ogilvy.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ---Join Founders AMAMembers of Founders AMA can:-Email me your questions directly (you get a private email address in the confirmation email) -Promote your company to other members by including a link to your website with you question -Unlock every Ask Me Anything (AMA) episode immediately-Listen to new Ask Me Anything (AMA) episodes every week ---In my Confessions of an Advertising Man I told the story of how Ogilvy & Mather came into existence, and set forth the principles on which our early success had been based. What was then little more than a creative boutique in New York has since become one of the four biggest advertising agencies in the world, with 140 offices in 40 countries. Our principles seem to work.I do not regard advertising as entertainment or an art form, but as a medium of informat