Founders

What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.---Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode. ---Such was the beginning of a revolution [0:01]The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30]the basic idea was around for decades [17:30]Malcom's early life and first business [23:00]McLean had an obsessive focus on cutting costs [33:00]the beginning of Malcom McLean's idea [37:00]McLean's definition of total commitment [41:00]McLean's fundamental insight [48:00]fixing the business by focusing on the customer's real problem [53:40]the surprising reason containers are standardized [1:00:00]Daniel K. Ludwig and Malcom McLean [1:07:00]Malcom McLean sells his business [1:13:00]Starting another business [1:21:00]