Founders

What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley.---Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode. ---When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01)What Patagonia was meant to be (8:25)Everyone wants to feel useful (11:00)a short history of companies (14:30)the definition of meaningful work (26:00)more human, less corporate (40:30)Yvon's ancestors and their working conditions (46:00)the benefits of long term thinking (49:00)build something useful and don't bullshit (57:00)Don't do things that have no useful purpose / being bold can lead to new discoveries / we need more small businesses (1:04:00)—“I have listened to every episode released and look forward