Founders

What I learned from reading Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.The best teacher I ever had, one of the finest men I ever knew, spoke of the Oregon Trail often. It’s our birthright, he’d growl. Our character, our fate—our DNA. “The cowards never started, the weak died along the way—that leaves us.” [0:35]Some outsized sense of possibility mixed with a diminished capacity for pessimism. [1:03]I found it difficult to say what or who exactly I was, or might become. Like all my friends I wanted to be successful. I didn’t know what that meant. [2:11]Deep down I was searching for something else, something more. I had an aching sense that our time is short, shorter than we ever know. And I wanted mine to be meaningful. And purposeful. And creative. And important. Above all . . .different. [2:35]I asked myself: What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or to enjoy work so much that it becomes essentially the same thin