Marketing Week
This Much I Learned: Asos’s top marketer on transforming a brand
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:38:16
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Sinopse
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
