Everyday Mba
How Transcender Brands Change the Game
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:20:00
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Sinopse
Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. Host, Kevin Craine Do you want to be a guest?
