Everyday Mba

Jon Picoult discusses his book "From Impressed to Obsessed" and principles for turning customers and employees into lifelong fans. Jon has worked with some of the world’s top companies and been featured in places like The Wall Street Journal, The New York Times, USA Today and Forbes.com (where he’s a regular contributor). Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?