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The Tao of Storytelling Selling #518 Let me tell you a story. It's not a story of lost love or intrigue. Nobody's murdered, nor is society thrust into a dystopian future. Instead, this is a story about stories. It's a story about showing, not telling, and selling with storytelling. Storytelling Selling. It’s a tale with both heroes and villains with adventures and drama tied into capturing the interest of prospects in a way that they identify with your fable. Today's episode explores ways a personal story can turn prospects into heroes and, in time, loyal clients. Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, u