Beyond The To-do List

This week I was really excited to speak with my friend and former colleague Phil Mershon about his new book, Unforgettable: The Art and Science of Creating Memorable Experiences. Phil is the director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Phil and I worked together at Social Media Examiner and throughout his 30+ year career he has been creating memorable experiences for businesses like non-profits, schools, and churches.  In this new book Phil has compiled the knowledge that he has accumulated throughout his career into an amazing guide for both event creators as well as conference or event attendees. I’m sure you're aware of the adage, “This meeting could have been an email.” Well in many ways if you're anything like me you have been to conferences or events that feel like they should have been a meeting. Phil’s book looks to correct this trend by laying out th