Beyond The To-do List

Baratunde Thurston is the CEO, co-founder, and hashtagger-in-chief of Cultivated Wit. He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet, The Onion. When he’s not delivering keynote talks at gatherings such as SXSW Interactive, LeWeb, and Personal Democracy Forum, he writes the monthly back page column for Fast Company and most recently wrote a cover story for the July/August issue called #UNPLUG where he chronicles his temporary opt out of social media for 25 days. Mentioned in this episode: National Day of Unplugging Sabbath Manifesto I Am Here Day Tweetable Highlights (click to tweet): We’re field producers of our own lives. We capture, caption and share experiences instead of living it. - @Baratunde Click To TweetSocial media has become creative expression + KPI’s. We’ve become marketers for campaigns of our life. - @Baratunde Click To TweetThere’s something unhealthy about everybody treating their life like a marketing