B&h Photography Podcast

Julia Blaukopf is not afraid to think big, particularly when it comes to her photographs. She’s also not afraid of blurring the lines between fine art and commercial enterprise. Equal parts photographer, designer, visual artist, and entrepreneur, Julia is the founder of Fotografica—an arts-products venture with the goal of re-envisioning options for photography and photo-based products. Top shot © Julia Blaukopf In this week’s podcast, Julia leads us along her inspiring path—from her early days working with alternative processes and forging relationships with crafts people to her latest collaborations with architects, designers, and developers in the creation of architectural-scale commissions and custom photo-based installations. When collaborating with professional partners and clients on huge projects, psychology is key, which we discuss in detail. Blaukopf also describes the critical importance of seeking out the best printers and installers. Besides a command over technical details such as sou